Wednesday 1 February 2012

OUGD404//THE ANATOMY OF TYPE NOTES//DESIGN PRINCIPLES


ty·pog·ra·phy (tī-pŏg'rəә-fē) n., pl. -phies.

1. The art and technique of printing with movable type.
2. The composition of printed material from movable type.
3. The arrangement and appearance of printed matter. 

POINT SIZE
1 point = 1⁄72 inches = 25.4⁄72 mm = 0.3527 mm
12 POINTS = 1 PICA

Th arrangement of type is the selection of type faces, point size, line length, leading and kerning.  The anatomy of a letterform consists of:
-stem
-baseline
-ascender
-descender
-serif
-x height 





















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